Powered by a belief that better knowledge drives better decisions. We stand for TRANSPARENCY and INNOVATIVE ingredients. ALL our products are simple to understand and easy to use. EVERY ingredient is tried, tested and true.
To be 100% transparent in the sourcing, selection and use of our ingredients.
We only use the safest, highest quality ingredients that work for your skin and hair needs. ALL our products are regulated by all applicable global safety standards.
We DO NOT test on or support any form of animal testing. We aim to have all our formulations registered as Leaping Bunny approved by the end of 2021.
93% of our range is vegan and ALL of our range is suitable for vegetarians, these are labelled on our website. We aim to have all our formulations registered as Vegan Society approved by the end of 2021.
Our mineral SPF is oxybenzone-free.
We only work with manufacturers that have the best and most ethical standards in sourcing and supply.